Korean electronics giant Samsung always tends to manufacture products that are extremely advanced and innovative. Over the years the integration of ground breaking technology in its products has often lead the company to the transform the market. In the field of digital imaging, the latest in line is the Samsung WB550 digital camera. A combination of the latest technology the WB550 is a camera that aims to deliver the best photos whatsoever the condition.

This highly advanced camera features the world’s first 10x optical zoom and a 24mm ultra-wide angle Schneider lens. The revolutionary concept of using a 3.0 inch VGA AMOLED screen instead of a traditional TFT LCD adds to the Samsung digital camera’s distinctiveness. This organic screen outperforms the TFT in every way by offering better contrast and brighter pictures that are really useful while shooting in bright sunlight or dark conditions. The 960k resolution delivers superb detail which is of great use when framing the shot or playing back the images or the video.

This 12 mega pixel performance based camera is capable of capturing HD video and also features the ‘Pause and Re-Record’ which is a patented Samsung technology. This option allows you to pause a recorded clip and re-record a particular scene in the clip. Apart of the fantastic lenses it boasts of a host of features like dual image stabilisation, face detection technology that allows it to identify faces and set the focus and exposure, smile recognition allows it to click as it detects a smile and the blink detection mode ensures that the camera takes multiple shots to obtain the best picture. The Samsung WB550 also features manual control for experienced photographers. The WB 550 available in black and black-grey it attempts to break the mould and deliver unheard of performance at an unbeatable value.